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CityLoft’s Downtown Detroit style

July 29, 2011 | Detroit
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The Henri Bendel girls pose among select merch from the Somerset Collection store at the downtown Detroit Cityloft

Didn’t make it to Wednesday’s grand opening of the Somerset Cityloft store inside the Lofts of Merchants Row?

Inside the Somerset Collection CityLoft, which will be open one weekend per month through September.

Well, you missed one spectacular summer block party. The Somerset Collection blocked off Woodward south of Clifford for the invite-only event, which drew an estimated 1,200 locals, entrepreneurs and fashionistas to celebrate CityLoft, a 4,000 sq. ft. pop up retail venture put on by The Forbes Company, which owns and manages the Somerset Collection.

Partygoers were treated to a runway show down Woodward Ave. showcased on a specially-installed Jumbotron, light show, entertainment, food and drinks.

Partygoers swarmed the South Woodward Corridor — an estimated 1,200 guests attended the street bash

Sponsored by Quicken Loans, Cadillac and Bank of America, CityLoft offers downtown shoppers mini-boutiques featuring goods and apparel from over three dozen of Somerset Collections’s finest retailers. It’s open one weekend a month (Friday 10 a.m.-7 p.m., Saturday 10 a.m. – 6 p.m) now through September.

Photos by Ashley Woods

Dan Mullen, point man for Bedrock Management, the real estate development division of Quicken Loans, said CityLoft is a fantastic proving ground for retailers, highlighting the demand and enthusiasm for retail in Detroit.

He added, “The fact that Somerset and more than 30 of its retailers are participating in this project is validation that we are making major strides in bringing retail development to downtown Detroit. ”

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